There are bad branding ideas, and then there's the Handmaid's Tale-inspired wine line that Lot18 and the show's producer MGM partnered on--and quickly canceled after thunderous social media backlash. The line of three wines, named after three of the Hulu show's most popular characters, was launched yesterday, one day before the Season 2 finale became...
Wine Line Inspired by The Handmaid’s Tale Goes as Poorly as You Might Expect
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This Retailer Is Betting Big on Made-to-Order Brands, and It’s Opening 15 Stores Dedicated to It
In an era when fast fashion is constantly bemoaned and traditional retailers like Sears continue to struggle, Consortium is stepping in to offer consumers a different option. Enter made-to-order brands that give customers mostly what they want through customization. It's not completely bespoke nor is it fast fashion; it's in the middle ground between these...
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From Solemn and Lovely to Silly and Hilarious, Here Are the 5 Ads Up for an Emmy in 2018
While certainly best known as a celebration of television's biggest hits and stars, the Emmy Awards also bestow a trophy to one advertisement each year. So among this morning's slew of Emmy nominations in 122 different categories, the Television Academy announced its five nominees for the 2018 Emmy Award for outstanding commercial. Social causes are...
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Can a Little Spike Lee (and a Lot of Brooklyn) Save Uber From Its Troubled Reputation?
It's a few minutes before the house lights come down at the Brooklyn Academy of Music for the premiere of Spike Lee's new "joint," Da Republic of Brooklyn. Standing off to the side--largely unnoticed--is Lee himself. He gives the occasional thumbs-up to the few who recognize him in his ordinary getup: black track pants, a...
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Aerie Continues Its ‘Real’ Streak, Casting Models With Illnesses and Disabilities
Aerie's imagery just keeps getting more and more real. The lingerie retailer has been receiving kudos on social media this week for its latest round of images, which feature women with various medical conditions, diseases and disabilities. #AerieREAL, the brand's ongoing campaign, aspires to promote body positivity through the use of unretouched images--typically, featuring models...
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Bustle Founder Wins Out in Bid for Gawker
A holding company owned and managed by Bryan Goldberg, the founder of Bleacher Report and Bustle, won a bankruptcy auction for Gawker.com and its assets. The successful bid was reportedly up to $1.5 million. It's not clear what Goldberg, currently the CEO of Elite Daily and Bustle, intends to do with the assets, including Gawker.com...
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Netflix Is Already This Year’s Big Emmy Winner, and What Else We Learned From Today’s Nominations
Game of Thrones, Saturday Night Live and Westworld topped this morning's Emmy nominations tally, but that barely scratches the surface when it comes to analyzing this year's crop of TV nominees. From Netflix's seismic victory over HBO to the category that has lost stream, here are the biggest takeaways from this year's Emmy nominations. (The...
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This Year’s 5 Most Outrageous Emmy Omissions
There was a lot to love about this year's Emmy nominations, including a strong showing from this year's sophomore class--but as usual, voters made some egregious oversights when filling out their ballots. Here were this year's most outrageous Emmy omissions, also known as the five shows that most deserved to be honored in their respective...
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Facebook’s Fifth Annual Diversity Report Followed the Pattern of Slow Progress
Facebook's fifth annual diversity report, released Thursday, followed the same pattern as the company's four previous diversity reports: progress, but at a slow pace. Highlights from this year's report include: 100 percent pay equity for women globally. The percentage of women at Facebook globally has increased to 36 percent today from 31 percent when the...
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SapientRazorfish Lays Off 100 in U.S. as Publicis Prepares to Retire the Brand, Sources Say
SapientRazorfish, the "digital transformation agency" created by the union of SapientNitro and Razorfish, went through a large-scale U.S. restructuring this week. Sources who spoke to Adweek on condition of anonymity said multiple offices were affected, with one putting the total number of layoffs at approximately 100. The same sources characterized the move as the beginning...
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Omnicom Launches Marketing and Insights Platform to Track Consumers Across All Practices
Today, Omnicom Media Group unveiled a new "people-based precision marketing and insights platform" called Omni that's designed to deliver a single view of the consumer, which can then be tracked and shared across the holding company's various practices including creative, customer relationship management (CRM) and media. According to an Omnicom statement, Omni will help the...
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Just When You Thought the AT&T-Time Warner Saga Was Over, the DOJ Is Appealing the Verdict
One month after a federal judge approved AT&T's merger with Time Warner, ruling that the Justice Department's antitrust suit had failed to make its case against the merger, the DOJ has decided that the 21-month-old saga isn't over yet. The DOJ is appealing the ruling, according to court documents filed today. On June 12, U.S....
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The Martin Agency Creates Talent and Culture Unit Led by Former Obama Administration Staffer
IPG's The Martin Agency has created a new Talent and Culture department aimed at driving change and progress among its staff seven months after the ouster of longtime chief creative officer Joe Alexander due to sexual allegations made against him. To lead the department, The Martin Agency hired Kelsey Larus as director of strategic engagement....
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Sarah Palin and Roy Moore Are Unwittingly Doing a Masterful Job Marketing Showtime’s Who Is America?
Showtime has two politicians to thank for spearheading what has become a huge marketing campaign for its new satirical show Who Is America? The series, hosted by Sacha Baron Cohen, will apparently explore "diverse individuals" in America. But it appears the series will feature the comedian interviewing politicians, at least Sarah Palin and Roy Moore,...
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Think Print Is Dying? Just Look to Vinyl for Evidence to the Contrary
They say print is dead. They gave their eulogies and laid it to rest. But I wouldn't say my goodbyes so soon. Consider vinyl. Records were supposed to die at least three deaths: at the hands of the 8-track, the cassette tape and the looming CD. By the rise of MP3s, they should've been as...
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4 Reasons Why Animation Studios Are Flourishing While Live Action Video Struggles
These days, it seems like most studios are going in and out of business as quickly as NYC restaurants. It's no secret that work is slow as brands begin to tighten spending by taking work in-house or exploring other strategies. While most production studios are struggling, animation-focused studios are doubling revenue quarter to quarter. So,...
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Kids Won’t Eat Veggies? Bribe Them Shamelessly With Ore-Ida’s ‘Potato Pay’
Parents are constantly torn between two contradictory principles--standing firm and picking your battles. And for those with picky eaters, dinner time is often when these maxims come to a head. But what if you could have it both ways? What if you could bribe your kids to eat their meals while still feeling like you're...
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Build-A-Bear Tries to Bounce Back From Its ‘Pay Your Age’ Fiasco
It started out innocently enough, as such things often do. Build-A-Bear Workshop declared Thursday "Pay Your Age Day," meaning customers could come in and build a bear at its workshops across the U.S., Canada and the U.K. for the price of their age. A standard Build-A-Bear creation can carry a price tag of $50, even...
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Roger Federer’s Racket Becomes a Musical Instrument in Wilson’s Quirky Audio Experiment
Tennis icon Roger Federer holds countless records. His latest one is vinyl. To help tout the Swiss star's Pro Staff RF 97 Autograph racket, Wilson teamed up with production house Farm League and music producer Money Mark (who's worked with the Beastie Boys), to create an original audio track. Roger doesn't sing. But he does...
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4 Steps for Influencing Merchandising Events’ Success
The way we consume or look for product information is changing. I could argue that it already has. Social media and video are playing a more active role in all aspects of the shopping journey. And this is the case for both traditional brick and mortar and ecommerce. With these changes, brands have had to...
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