Blue Apron, the boxed meal delivery company, recently announced their "Blue Apron Unboxed" initiative, celebrating home cooking with a series of pop-ups that launched at the end of May in New York City. Now, the brand is hitting the road with a three-city tour that begins tomorrow (July 14) in Los Angeles and continues the...
Blue Apron Delivers a Delicious 40-Foot Mobile Pop-Up
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Think You’re Better Than Everyone Else? Then Planet Fitness Isn’t for You
Which cliche shall we start with about the gym? If you're Planet Fitness, you continue the narrative of people who might think they're better than you. In a new spot from Hill Holliday, we are introduced to a gym-goer with an ample amount of confidence and hubris. "Planet Fitness. Isn't that the gym where they,...
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Go Ahead, Underestimate Serena Williams at Your Own Peril
Pity the poor people tasked with determining seeds for Wimbledon. The quirks of world rankings put Serena Williams 181st in the world as she took time off for her pregnancy and the birth of her daughter, Olympia. She ended up with the 25th seed for the tournament but, let's be honest, that's low. Williams is...
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MTV Partnered With Popular Influencers to Release This Year’s VMA Nominations Through IGTV
MTV is using IGTV, Instagram's stand-alone long-form video app, to release its nominations for this year's Video Music Awards. The network partnered with a team of popular Instagrammers, including Nyle DiMarco, Tessa Brooks, Bretman Rock, Scotty Sire and Toddy Smith, who all created original videos for IGTV, the first time for an award show, to...
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The Washington Post Just Set Up a Channel on Livestreaming Network Twitch
Amazon corporate siblings The Washington Post and Twitch are getting together. The newspaper now has a channel on the livestreaming service for gamers, and it will feature live event coverage hosted by Post on-air reporter Libby Casey, as well as Playing Games With Politicians, a series hosted by Post political reporter Dave Weigel. The Post...
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To Honor World Cup Heroes, Subway Stations in France and England Got Some New Names
There are several ways to celebrate athletic heroics--statues, busts, naming of airports--yet transport authorities in the U.K. and France decided that renaming subway stations seemed apropos. With that, an outlying stop on the London Underground and several stations on the Paris Metro received new names to honor heroes of the World Cup, won Sunday by...
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Instapaper Unpins Itself From Pinterest, Becomes Separate Company Again
Some acquisitions turn out to be successful, and for others, there's always the "undo" button (or in this case, the "unpin" button). Instapaper announced Monday that control over its application was being transferred from Pinterest to a new company owned and operated by the Instapaper team, Instant Paper, following a 21-day waiting period. Pinterest acquired...
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Arby’s Loves Making Nerdy Art From Its Boxes, and This 7-Foot Statue Is Its Beefiest Ever
Arby's has built a strong reputation among some of the nerdier niches of the internet thanks to its meticulously well crafted pieces of art, made entirely from packaging and food, that anchor both the chain's Instagram and Twitter accounts. Recently, the brand decided to push itself to new heights--7 feet and 8 inches, to be...
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72andSunny Retains Creative AOR Status for $70 Million Activision Account
Activision has concluded a creative review that also included finalist Wieden+Kennedy by retaining 72andSunny as its creative agency of record. "We are excited to continue our positive and productive relationship with Activision. We know we can do great things together and look forward to taking this franchise to new heights," 72andSunny founder and creative co-chair...
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Coors Light Partnered With NatGeo to Follow 2 Explorers on Epic Journeys
A branded content partnership may not sound like the most thrilling kind of advertising, but when it comes to NatGeo and MillerCoors, a branded content partnership is anything but boring. NatGeo selected two of its seasoned explorers to choose two epic adventures that would be captured by NatGeo as part of partnership with MillerCoors brand...
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Amazon Goes Down on Prime Day—and Customers Are Still Getting Error Pages
Amazon is getting to know what Black Friday is like for its brick-and-mortar counterparts on its own annual Prime Day. The site was hit with outages, looping pages and deals that only some customers were able to see. As of this writing, Amazon was still looping its deals page back to the homepage, the app...
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Meet the Dogs of Amazon Who Graced Thousands of Screens While the Site Was Down on Prime Day
Amazon Prime Day is one of the most highly anticipated consumer holidays of the year. It's a one-day-only global internet shopping bonanza. In light of this, you might imagine Amazon would have anticipated monumental amounts of traffic today and pulled out all the stops to keep things running like a well-oiled machine. But you would...
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Facebook Is Taking a ‘Hyperlocal, Hyperreal’ Approach to Empowering Small Businesses
If you live in Columbus, Ohio, or Nashville, Tenn., you'll probably notice some familiar faces in a new Facebook campaign that kicks off today. The company is looking to showcase small businesses--and small-business owners--with a new campaign, "Keep it Local," from 72andSunny in New York. The campaign is meant to not only spotlight the businesses...
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3 Ways the Swedish Concept of Lagom Will Revolutionize Your Creative Agency
Last year, Sweden again emerged as a leader in the Global Innovation Index. So, what does Sweden know that the rest of the world doesn't? One possible answer is a single word: lagom. The concept of lagom has influenced Swedish culture for centuries. But for marketers, lagom provides the key to unlocking innovation through agile...
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Why Run a Marathon? This Wonderfully Fun Ad From Iceland Has Lots of Good Reasons
There are times when creatives sigh heavily, slump their shoulders and give themselves a facepalm when they see other work--not because it's bad, but because the concept was right in front of them the whole time. That's the reaction many might have to a new marathon ad out of Iceland. Tipping its hat to a...
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Amazon Prime Day Protests Call for Change, Not Bargains
As Amazon employees in Europe reportedly walked off the job to protest conditions at fulfillment centers and encouraged shoppers to boycott Prime Day, additional protests are playing out across the U.S. about income disparity and Amazon's role in spreading the ideologies of hate groups. It remains to be seen, however, whether the protests will hurt...
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Microsoft and Walmart Sitting In a Tree
They don't have monogrammed towels yet, but Microsoft and Walmart are taking their relationship to the next level by officially announcing Microsoft is Walmart's preferred cloud provider. In a press release, Walmart called this a strategic five-year partnership that will accelerate digital transformation in retail, empower associates, and make shopping faster and easier for customers....
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The Daily Caller Names Founder of Sleeping Giants, Which Organized Breitbart Advertiser Boycotts
Early this morning, conservative blog The Daily Caller identified freelance copywriter and agency veteran Matt Rivitz as the founder and primary force behind Sleeping Giants, a social media group created to help pressure brands to pull their ads from Breitbart and other right-wing media entities. Since just over a week after the 2016 election, Sleeping...
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As Dairy Alternatives Grow in Popularity, ‘Got Milk?’ Gets a Modern Makeover
In 1993, the California Milk Processing Board launched a campaign aimed at reminding people of the importance of milk. A video spot directed by Michael Bay showed a man obsessed with Alexander Hamilton. Photos of the founding father lined his walls, with a bust on his desk and the bullet that killed Hamilton in a...
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Laundry Service Calls Founder of Papa John’s Extortion Claims ‘Completely False’ in Memo
An unnamed executive from Papa John's now former ad agency Laundry Service today sent a memo to all employees calling recent claims by the brand's founder John Schnatter "completely false." In the memo, which Adweek acquired, this individual also advises employees to avoid talking to the press or discussing client business with anyone outside the...
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