By all accounts, England's men's soccer team wasn't expected to do much in the World Cup. Pundits figured an early exit was in the cards. However, buoyed by a youth movement and a head coach who tempered expectations, the Three Lions were agonizingly close to bringing the trophy back to the country, which would have...
Saluting England’s World Cup Run, Nike Honors a New Era of Teamwork and Hope
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Omnicom Fails to Meet Second-Quarter Revenue Goals
Omnicom failed to meet its second-quarter revenue goals, but CEO John Wren said the holding company had "a good quarter" in an earnings call today. Omnicom's worldwide revenue increased 1.8 percent year over year in the second quarter of 2018 to $3.9 billion. "Looking at our second quarter organic growth across disciplines, we saw positive...
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Hyundai Agency Innocean Resolves Sexual Harassment Suit and Parts With CCO Eric Springer
Hyundai's ad agency, Innocean, and chief creative officer Eric Springer have parted ways, several months after former content director Victoria Guenier sued the company and the CCO, alleging sexual harassment, discrimination, retaliation and wrongful termination. A spokesperson confirmed that Springer is no longer with the agency as of today. "Innocean USA and Eric Springer jointly...
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Price Matching Ain’t What It Used to Be
Once upon a time, when retailers distinguished themselves primarily on price and selection, price matching enabled them to reassure customers they were the best place to shop. "More than a hundred years ago, [the] Sears catalog promised the lowest prices on its goods ... Macy's in the early 20th [century] was also a price cutter...
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BuzzFeed’s Newly Launched Site Will Focus Only on News
You won't be able to take a quiz that determines which Real Housewife you are on the same website that publishes in-depth reporting anymore. BuzzFeed quietly rolled out a new website, buzzfeednews.com, on Wednesday morning solely for news. The company shared the new website in a tweet with a GIF of the landing page. BuzzFeed...
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KFC Livestreamed 4 Hours of Cats Climbing on Colonel Sanders, and 700,000 People Tuned In
By now, you've probably learned that KFC is that kid you grew up with who was willing to try just about anything. However quizzical some of the brand's stunts are, the method to the seeming madness tends to work--and has clearly helped bump the QSR's fortunes. If you were told that KFC would put together...
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This Love Story Takes One Hell of a Turn as AT&T’s New Ads Delightfully Mash Up Movie Genres
This year, AT&T has been promoting its breadth of services with a campaign promising "More of Your Thing," and the newest installments are aimed at movie-goers. Two new 90-second spots from the telecom and agency BBDO pay off the campaign's concept by blending multiple genres into each ad. The result are mini-films that veer in...
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LinkedIn Added Closed Captioning for Videos, Sharing of Quotes From Articles
LinkedIn Wednesday announced several features to help its members enhance their posts on the professional network. Director of product management Pete Davies detailed all of the new features in a blog post. Captions can now be added to videos in order to provide more context, as well as to help users who are viewing them...
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The Brand Champions of 2018 FIFA World Cup Russia
With 64 games and more than four weeks of action behind us, 2018 FIFA World Cup Russia has finally come to a close. After beating Croatia in a 4-2 battle, France has been named World Cup champions for the first time since 1998. From Belgium's 94th-minute game-winning goal against Japan to Russia upsetting Spain and...
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How a Political Strategy Can Bolster Brand Reputation in Volatile Times
Successful political candidates know how to win in constantly changing, volatile circumstances. Their future is based on how well they connect with voters when the next day, or next hour, could change everything. The same is true for brands, especially now as we navigate fraught times where head-snapping change buffets every aspect of our lives....
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IPG’s #HaveHerBack Urges Women in Advertising to Continue Speaking Out on Harassment
Has the #MeToo movement lost its steam? "I've been told that I am fuckable by a male colleague," Golin chief creative officer Caroline Dettman told a mostly female audience at the agency's #HaveHerBack event in New York Tuesday evening. "I have been asked off a pitch because I'm told I come off too strong." Dettman...
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Papa John’s and Publicis Groupe’s Fallon Part Ways After One Month
The month after the strategy call in which Papa John's founder John Schnatter used the N-word and made other racially insensitive remarks, the pizza chain hired Publicis Groupe's Fallon to handle brand campaigns. The agency and client have now split after one month, spokespeople confirmed. "In mid-June, Fallon was retained by Papa John's International to...
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Omnicom’s Merkley+Partners Names 16-Year Agency Veteran Its First President
Omnicom's Merkley+Partners has elevated 16-year veteran of the full-service agency, Scott Gelber, to the new position of president. Gelber, the first to hold this role in the shop's 25-year history, most recently served as chief digital officer, a title he picked up in 2016. Before he was named chief digital officer, Gelber served as digital...
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Lyft Encourages New Yorkers to Take a ‘Staycation’ and Explore The Local Sights
New York, New York: It's a hell of a town! And speaking as long-term residents, we will confirm that it can all be a bit much to take in. Thankfully, the 8.5 million people who live here have more than one day to see the famous sights, lights and nights. On that note, Lyft's latest...
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How AI Is Making Advertising More Efficient and Consumer-Focused
Last year, veteran tech journalist Walt Mossberg denounced online ads for ruining the online experience. The model is bad for everyone, as advertisers and online sites scrabble over quality control and the fight for cheap digital real estate. Of course, the consumer has had no say other than to suffer in silence or deploy decreasingly...
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The Translate Tweet Button Was Added to Twitter’s Mobile Site, Twitter Lite, Twitter for Windows
Twitter added a Translate Tweet option for its mobile site, the Twitter Lite application and Twitter for Windows. The translations, which are powered by Microsoft, have been available on desktop and via Twitter's iOS and Android apps since January 2015. The social network announced the new feature in the tweet below: Found a Tweet in...
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Facebook Messenger Users Can Now Import Their Instagram Contacts
Facebook confirmed the official rollout of a feature enabling Messenger users to import their contacts from Instagram. Users with access to the feature will see a Sync Instagram Account option under the People tab in the Messenger application. In November 2016, Facebook introduced a single inbox for businesses, enabling them to access their communications from...
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Despite the Last-Minute Loss of Roseanne Ad Revenue, ABC Sees Upfront Increases
What do you do if you're a TV ad sales chief and you lose your biggest upfront bargaining chip just as negotiations begin? If you're Disney-ABC's Rita Ferro, who had expected to go into upfront talks with TV's No. 1 comedy in the 18-49 demo, Roseanne, only to see ABC cancel the show in May...
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Instagram Is Letting People Know When Their Friends Are Available to Chat on Direct
The corporate synergy between Facebook Messenger and Instagram keeps coming, as the latter introduced a feature that has been available on the former for quite some time. Instagram announced in a blog post that users can now see when their friends are available to chat via Instagram Direct. Green dots will appear next to the...
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LinkedIn Beefed Up Its Messaging Features
LinkedIn added several new features to its messaging Thursday. Director of product, messenger and groups Chris Szeto provided details on all of the updates in a blog post. Users now have more flexibility when it comes to the size of the message compose box, as that box can now be expanded across the platform "for...
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